The Inkey List, a global skincare brand with ingredient-led formulas, announced that the brand will be launching into all Ulta Beauty stores and online on July 13, 2025.

Based in the U.K. and co-founded in 2018 by Colette Laxton and Mark Curry, Inkey’s portfolio of skincare has reached cult status in the U.S., with six consecutive Allure Best of Beauty Award wins since launching. 

Optimizing their tech-led, data-driven tools, including the pioneering Skin Quiz and AI Acne Analyzer, the brand has grown in popularity while innovating based on real-time community insights.

Inkey CEO/co-founder, Mark Curry, said, 

“When we created the brand, we set out to democratize skincare by way of education, efficacy, price, and accessibility. Partnering with Ulta Beauty, a pillar within the beauty landscape, brings us significantly closer to that goal in the US. We couldn’t be more thrilled to finally bring Inkey to the Ulta Beauty guest and fuel our brand proposition to a greater U.S. audience.”

In addition to an in-store launch, Inkey will roll out a “No BS Skincare Tour” across the southern U.S. for the remainder of 2025. 

The tour will include Skincare Support Club in-store events featuring No BS skincare education classes with Laxton & Curry, as well as custom skin consultations with the “askINKEY” team.

Inkey will bring a range of products across skin, body, and hair/scalp care to the Ulta Beauty assortment. 

The retailer will also be exclusively launching new Inkey products, such as the Glycerin Gentle Purifying Cleanser, a non-stripping daily gel cleanser that supports the skin barrier.

Ulta Beauty will also exclusively carry the brand’s Polyglutamic Acid Dewy Sunscreen SPF 30, the brand’s sun care solution that primes and hydrates skin, as well as the Tripeptide Plumping Lip Balms in Berry, Mocha, and Pink.

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